Vicks History
The Vicks® story isn’t brief, but it is interesting. Below is a decade-by-decade timeline that shows how Vicks has grown for more than 100 years.
Click on any of the decades below to take a look at past Vicks ads, watch vintage TV spots, learn interesting Vicks facts, and see just how far the legacy has grown. .
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
Vicks: A Century of Soothing, Comforting Care
| 1890s | 1900s | 1910s | 1920s | 1930s | 1940s |
| 1950s | 1960s | 1970s | 1980s | 1990s | 2000s |
Vicks in the 1920s
1910s Read the story  | In 1920, to help increase awareness and to build upon the VapoRub® legend, Vicks® develops a children's storybook about the different VapoRub ingredients. |
 Enlarge | A Spanish-language version of the Vicks® VapoRub® package from the 1920s |
 Read the story | In 1925, Vicks® develops the Blix and Blee children's storybook. The story tells of two elves, Blix and Blee, who come to the aid of a mother whose son refuses to take nasty-tasting medicines. The elves' solution, of course, is a jar of Vicks VapoRub®. |
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid.
For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
