Vicks History
The Vicks® story isn’t brief, but it is interesting. Below is a decade-by-decade timeline that shows how Vicks has grown for more than 100 years.
Click on any of the decades below to take a look at past Vicks ads, watch vintage TV spots, learn interesting Vicks facts, and see just how far the legacy has grown. .
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
Vicks: A Century of Soothing, Comforting Care
| 1890s | 1900s | 1910s | 1920s | 1930s | 1940s |
| 1950s | 1960s | 1970s | 1980s | 1990s | 2000s |
Vicks in the 1930s
1920s Enlarge | A billboard for Vicks® VapoRub® Cough Drops from the 1930s |
 Read the story  | In the 1930s, this booklet was enclosed with Vicks® VapoRub® to help guide mothers on proper usage and to build upon the VapoRub brand strengths. |
 Enlarge | In 1931, Vicks® expanded its product line with two new products: Vicks Va-tro-nol Nose Drops and Vicks Cough Drops (pictured).
Vicks Cough Drops are the first major product to join VapoRub® in the Vicks family. They were an immediate hit, selling more than 25 million packages in the first year. |
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid.
For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
