Vicks History
The Vicks® story isn’t brief, but it is interesting. Below is a decade-by-decade timeline that shows how Vicks has grown for more than 100 years.
Click on any of the decades below to take a look at past Vicks ads, watch vintage TV spots, learn interesting Vicks facts, and see just how far the legacy has grown. .
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
Vicks: A Century of Soothing, Comforting Care
| 1890s | 1900s | 1910s | 1920s | 1930s | 1940s |
| 1950s | 1960s | 1970s | 1980s | 1990s | 2000s |
Vicks in the 1970s
1960s
 Enlarge | After being in development for nearly a decade, Vicks® DayCare is launched in the U.S. in 1976. The product was initially tested under the DayQuil® brand name, but research didn't show any perceived benefits by associating it with NyQuil®.
To help promote the non-drowsy product benefit, the DayCare product is given a sunny orange color to signify daytime. |
 Enlarge | The timeless Vicks® NyQuil® slogan, "Nighttime, sniffling, sneezing..." makes its public debut in 1979. |
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid.
For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
