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Vicks History


The Vicks® story isn't brief, but it is interesting. Below is a decade-by-decade timeline that shows how Vicks has grown for more than 100 years.

Click on any of the decades below to take a look at past Vicks ads, watch vintage TV spots, learn interesting Vicks facts, and see just how far the legacy has grown. .

Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.

Vicks: A Century of Soothing, Comforting Care

1890s1900s1910s1920s1930s1940s
1950s1960s1970s1980s1990s2000s

Vicks in the 1980s
1970s    1990s
Vicks Vitamin C Drops, circa 1986.
Enlarge		To build upon the success of Vicks® throat drop technology, Vicks Vitamin C Drops are launched nationally in the U.S. in 1986.
A 1987 advertisement for Vicks NyQuil Cherry.
Enlarge		In 1987, Vicks® NyQuil® Cherry launches nationally in the U.S.
A 1980s advertisement for Vicks Pediatric Formula 44.
Enlarge		From 1989 through 1990, Vicks® rolls out three "just for kids" formulations in the U.S.: Vicks Formula 44® cough suppressant, Vicks Formula 44D (with a decongestant), and Vicks Formula 44M (with a decongestant and antihistamine).
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid.
For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.