Vicks History
The Vicks® story isn’t brief, but it is interesting. Below is a decade-by-decade timeline that shows how Vicks has grown for more than 100 years.
Click on any of the decades below to take a look at past Vicks ads, watch vintage TV spots, learn interesting Vicks facts, and see just how far the legacy has grown. .
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
Vicks: A Century of Soothing, Comforting Care
| 1890s | 1900s | 1910s | 1920s | 1930s | 1940s |
| 1950s | 1960s | 1970s | 1980s | 1990s | 2000s |
Vicks in the 1990s
1980s
 Enlarge | In 1991, the first Vicks® NyQuil® extension outside of the bottle makes its U.S. debut in the form of NyQuil LiquiCaps.
LiquiCaps are the first over-the-counter multi-symptom cold remedy that puts liquid medicine in a capsule. The product is also intended to serve as a possible launchpad for solid forms in other Vicks cold medicine segments. |
 Enlarge | A Vicks® VapoRub® jar from the 1990s |
 Enlarge | Reversing a marketing decision made 16 years ago, the Vicks DayCare brand is reintroduced as Vicks® DayQuil® in 1992 to leverage the NyQuil® name. |
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid.
For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
