Vicks History
The Vicks® story isn’t brief, but it is interesting. Below is a decade-by-decade timeline that shows how Vicks has grown for more than 100 years.
Click on any of the decades below to take a look at past Vicks ads, watch vintage TV spots, learn interesting Vicks facts, and see just how far the legacy has grown. .
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
Vicks: A Century of Soothing, Comforting Care
| 1890s | 1900s | 1910s | 1920s | 1930s | 1940s |
| 1950s | 1960s | 1970s | 1980s | 1990s | 2000s |
Vicks in the 2000s
1990s Enlarge | In an effort to provide relief beyond cough drops, Vicks® Formula 44® Sore Throat Lozenges debut in 2005. The lozenges contain a strong medicine that numbs the throat to help relieve pain. |
 Enlarge | Vicks® DayQuil® Cough is launched in the U.S. in 2006. |
 Enlarge | With the introduction of Vicks® DayQuil® Sinus, Vicks NyQuil® Sinus, and Vicks BabyRub in 2006, Vicks continues to develop and refine innovative cold- and flu-symptom-relief products. |
Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid.
For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.
