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SEE HOW Vicks has grown since the beginning

Circa 1950: The Original Vicks Formula 44

From 1956 through 1959, Vicks® Formula 44® is introduced in Australia, the United Kingdom, France, the Philippines, and India, and then nationally in the U.S. Vicks Formula 44 offers a category innovation—the cough-suppressant effectiveness of codeine without the narcotic ingredient.

The original Vicks Formula 44 bottle, circa the 1950s

Historical Vicks ads are for entertainment purposes only. Historical product claims may no longer be valid. For information on current Vicks products and usage, go to the Products section. Use all products as currently directed.